Amid the rapidly changing business environment, insurers should develop unique ways of communicating with customers and suggest best-in-class solutions customized with digital capabilities.

Anita Sun-Young Bong

EY Asia-Pacific Insurance Sector Leader; EY Korea Financial Services Consulting Leader

A passionate financial guru at work. A mother of three adorable daughters at home.

Anita (Sun-Young) has worked in various areas in the financial services industry for more than 20 years. Starting from front system upgrade, she has expanded her boundaries into compliance and back-office functional reengineering in banking, insurance and capital markets. After having abundant functional experiences, she now leads future-vision setting and insights development for financial services to EY clients through strategic agenda such as digitalization, new innovative technologies and adaptable ways for compliance.

How Anita is building a better working world

"To advance my career as a female consulting leader, I have created mentoring and counselling groups for working moms in our industry. We are working to create synergies and focus on people of various abilities and backgrounds by leading meetings where senior and junior members in the organization can naturally mingle, share their experience and know-how."

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